MINI Prepares a One-Off Roadster for 2012 Life Ball Charity Gala

A long supporter of the Life Ball charity gala, the proceeds of which go to projects combating HIV and AIDS, the Mini brand has revealed its plans for this year's event that will see Franca Sozzani, chief editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development, designing a one-off Roadster model.

"I thought at MINI as a beautiful woman who put a scarf on her head when she drives a Roadster," explained Sozzani.

Read more »

SPIED: Is Mini Preparing a GP Special Edition of the Coupe JCW as Well?

After numerous spy shots started circulating around the web, Mini confirmed the existence of the special edition John Cooper Works GP hot hatch on the sidelines of the New York Auto Show earlier this month.

However, Mini might not be telling the whole truth as our scoop photographers nabbed a thinly disguised Coupe John Cooper Works (JCW) prototype that sports if not all, most of the performance parts seen on the GP hatchback test cars.

Read more »

MINI Opens a Peep Show on Hollywood Blvd for its New Roadster Model

After its successful peep show commercial, MINI is taking its cheeky campaign for the new Roadster to the next level by opening a…real life peep show shop on Hollywood Blvd, just a block away from the Kodak and Chinese Theatres.

For the next 25 days, passers-by will be prompted to take a 'peep' at the new Roadster model by pressing one of the buttons on the display. This will trigger the show that starts with the window blind rolling back to unveil a real-life Roadster slowly rotating on a turntable.

And just like the other…peep shows, MINI's shop creates a naughty atmosphere with the use of colored neon lighting, a disco ball rotating above the car, music and smoke.

Read more »

MINI Roadster Goes Top Less in Cheeky Peep Show Ad

Here's proof that you don't necessarily need to employ a bunch of Hollywood stars and break the bank to make a successful commercial that has the potential to become a viral hit on the web.

Mini's new "Peep Show" ad for its recently launched two-seater Roadster model is short, sweet and to the point. And you can watch it for yourself in the video that follows after the break.

Read more »

2012 MINI Roadster Priced from $24,350 to $34,500*, Costs $600 Less than the Convertible

Mini has just released U.S. pricing for its new two-seater Roadster model that will be available in three flavors.

The Cooper Roadster is priced at $24,350 and is powered by a 121HP 1.6-liter inline four that allows it to hit 60mph in 8.7 seconds and top out at 124mph, while returning 30mpg combined.

Read more »