A Study for a New Lincoln Luxury Sports Coupe

For as long as we can remember, Lincoln has been trying to reinvent itself, admittedly, without much success.

The company's latest efforts include appointing Max Wolff of former Cadillac fame as its head designer, the opening of a dedicated 40,000 square foot styling studio and let's not forget, the roll out of the new MKZ mid-size sedan.

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Lincoln MKF Concept Could Make a Compelling Rival Against the Mercedes CLS

It’s no secret that Lincoln has been struggling on many different levels over the past years - if not decades, with one of the more persisting problems being that the Blue Oval's sole luxury standard bearer has persistently failed to deliver in the design department.

The Ford group's answer to this problem was the appointment of former Cadillac exterior design Max Wolff as the head of Lincoln's design team last year and the creation of a new 40,000-square-foot dedicated studio in Dearborn, with the new MKZ being the first example of Lincoln's styling revitalization.

Moreover, Lincoln is also looking for young and emerging talents from colleges and universities by sponsoring projects. One of the more recent Lincoln backed concepts that caught our attention is the MKF from Brian Malczewski, an automotive design student at the College for Creative Studies in Detroit.

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