Hyundai Reveals New HB20X Small Crossover at the Sao Paulo Auto Show

It took Hyundai just over a month to expand the range of its Brazil-exclusive model, the HB20 sub-compact, with a new crossover version named the HB20X.

Both models made their first public appearance at this week's 2012 Sao Paulo International Motor Show in Brazil.

The crossover model, which will go on sale early next year, is part of Hyundai’s exclusive family of cars designed for and manufactured in Brazil at its newly opened plant in Piracicaba. All models will be badged under the name "HB" that stands for "Hyundai Brazil".

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Hyundai Targets Brazilian Market with New 2013 HB20 Supermini, Confirms Sedan and CUV

With its sights heavily set on increasing its footprint in the growing Brazilian market, Hyundai lifted the covers off a new model named HB20 (HB stands for 'Hyundai Brazil'), with which it will enter the biggest and most competitive segment in the country’s car market.

The HB20 was not only designed for Brazil but it will also be the first model to be produced at Hyundai’s fully-owned new plant in Piracicaba, located in the Brazilian state of São Paulo. Production of the sub-compact hatch will begin on September 20, while sales will start in early October.

"For Hyundai, the launch of HB20 means a lot more than simply presenting a new model. Unlike our other models currently offered in Brazil, HB20 is the first model strategically developed and produced exclusively for the Brazilian market," said Chang Kyun Han, President of Hyundai Motors Brazil.

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