Fiat Treats German Buyers with Strada Pickup Truck Lumberjack Edition

There's a new version of the Fiat Strada pickup truck available for the German market. The new Lumberjack Edition was conceived in cooperation with the well-known Italian shoemaker of the same name, which was acquired by Turkey's Ziylan Group earlier this year.

The special edition is based on the Strada Adventure with the off-road package adding a new and bespoke to this model metallic burgundy paint, Lumberjack decals on both the exterior and interior of the car, and improved standard equipment including part leather seats.

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Fiat to Launch New Strada Small Pickup Truck in its Home Market

Starting from next week, Fiat will offer its new Strada pickup truck in its home market of Italy. The Strada is Fiat's second best-selling commercial vehicle after the Ducato with 127,800 units sold worldwide in 2011. It is built at the company's FIASA plant in Betim, Brazil.

The revised light commercial model comes in three flavors named Working, Trekking and Adventure plus three body styles, including short cab, long cab and the four-seater crew cab for a total of six different variants.

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