Fiat Group Plans to Re-Launch Alfa Romeo…Again, Product Plan Shows 9 New Models

It's a story that we've heard again, and again, and again from the Fiat Group; re-launch and turn the Alfa Romeo brand into a global player in the premium segment.

Whether the Italians will to stick to the program remains to be seen, but given the recent developments with Maserati, including the introduction of the new Quattroprote and sightings of Ghibli prototypes, there's a good chance Fiat means it this time.

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Alfa Romeo Orazio Satta Study Proposes a BMW 6-Series Gran Coupe and Mercedes CLS Challenger

If you think about it, one of the few marques in Europe that has the dynamics, the name and history to truly compete against the dominant premium carmakers from Germany such as Audi, BMW and Mercedes-Benz, in all categories and on a global scale, is Alfa Romeo. Which is probably why the VW Group has showed such an interest in the firm.

Too bad the Fiat Group never really allocated the sources or the time to rebuild and refocus the famed Italian brand as a real premium automaker.

In fact, last we heard, Sergio Marchionne has kicked the can down the road (again…) postponing Alfa Romeo's re-entry to the U.S. market and delaying many of its planned models like the 159 replacement.

But we're dragging away from our main story that is a design study from an old acquaintance of CarScoop, Italian designer Marco Procaccini, who sent us these renderings and a video of his newest project.

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