R.I.P. Ralphie: Ford Sacrifices a Cane Toad in New Falcon EcoBoost Commercial


As part of the 240hp (179kW) Falcon EcoBoost launch in Australia, Ford's local division in cooperation with JWT Melbourne prepared a new online commercial called the "Cane Toad Road", which for the time being, is not intended for television.

The viral video kicks off by showing a pair of cane toads, which are native to Central and South America, but were introduced to the northeastern parts of Australia in the 1930s to control the beetle population.

The two cane toads are sitting on the road talking to each other before they notice a car coming their way. Ralphie, the male toad, sees no reason to move quickly as he rightly guesses from the sound that it is a four-cylinder model.

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