GM Wants Cadillac to Follow in the Successful Footsteps of Buick in China


Last year, Buick sold 177,633 vehicles in the States and 645,537 cars in China, with the Excelle, which is the local version of the Verano sedan, taking the first spot overall in the passenger car segment.

Cadillac, on the other hand, delivered 152,389 vehicles in the U.S. but only about 30,000 in the world's most populous country, despite an increase of 73 percent over 2010.

Given China's thirst for luxury products, it is no wonder that General Motors would like to repeat the success of Buick with its flagship brand.

According to General Motors CEO Dan Akerson, who was speaking on the company's first quarter earnings call for 2012, there is a plan in motion to boost Cadillac's sales in China six-fold in the next few years.

Read more »

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...
 

Followers

Popular Posts